Embossing uses a metal (usually brass) embossing die or form to press an image, pattern or text into the paper. A reversed counter embossing form is placed below the paper and the two dies are pressed together to create a raised image. Often, the dies are heated. Foiling is done in a similar way, but when no colouration or decoration is applied with the stamp it’s known as a “blind emboss”.

Embossing tends to be used on higher specification work such as luxury menus, brochures, folders, business cards and wedding stationery. It can look great on it’s own or combined with other high end finishes such as metallic foiling and Spot UV.