letterpress - Newman Thomson https://www.newmanthomson.com The largest commercial printers in Mid-Sussex Thu, 16 Aug 2018 14:08:41 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.newmanthomson.com/wp-content/uploads/2017/08/cropped-nt_favicon-32x32.png letterpress - Newman Thomson https://www.newmanthomson.com 32 32 The 10 Commandments of Typography https://www.newmanthomson.com/10-commandments-typography/?utm_source=rss&utm_medium=rss&utm_campaign=10-commandments-typography Tue, 07 Aug 2018 15:13:35 +0000 http://ntprintmedia.com/?p=3486 Typography is one of the most important elements of design, after all, with an unreadable font, a book or magazine would be essentially useless. The info graphic below details what...

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]]> Typography is one of the most important elements of design, after all, with an unreadable font, a book or magazine would be essentially useless. The info graphic below details what types of fonts compliment others, the differences between weights, sans-serif and serif fonts amongst a load more useful info. Team the info from this up with the 10 commandments of logo design and you’ll be well on the way to logo nirvana.

10 commandments of typography

  1. Know your font families – GHOTMS, Geometric Sans, Humanist Sans, Old Style, Transitional, Modern, Slab Serifs
  2. Combine a sans-serif font with a serif font – contrast is king here, the combo of sans serif and serifs can be really effective, just don’t go overboard (see no.7)
  3. Combine a serif font with a sans-serif font – the same as above, just turned upside down
  4. Combining two similar fonts is not cool – You’ve got the opportunity to do something striking, don’t make it look like you’ve forgotten what font you initially used then found something similar
  5. Contrast is key – See points 2 and 3
  6. Stick to two fonts, only go to three if you absolutely have to – Don’t over complicate things, only go for three different typefaces if it’s essential.
  7. Don’t mix different moods – don’t mix something ‘Wild West’ with a graffiti type font then some sort of calligraphy font, that’s never going to work.
  8. Combine fonts of complimentary moods and periods in time – it stands to reason that these will ‘get on’.
  9. Use different weights of fonts from the same families – they were designed to match up, so make use of that.
  10. Lastly avoid using any of the fonts shown in point 10, there are a whole lot more to add to that list as well… (this is purely down to personal preference of course!)

Credit to Designmantic for the artwork for this info graphic.

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]]> A brief history of print – info graphic https://www.newmanthomson.com/history-of-print-info-graphic/?utm_source=rss&utm_medium=rss&utm_campaign=history-of-print-info-graphic Thu, 21 Jun 2018 13:31:18 +0000 http://ntprintmedia.com/?p=1541 A simple pictorial breakdown of the history of print and how it has changed over the ages. Printing is often seen as an ancient invention, and relative to some things,...

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]]> A simple pictorial breakdown of the history of print and how it has changed over the ages.

Printing is often seen as an ancient invention, and relative to some things, e.g human flight, space travel, the internet, then it is. Print as we know it has been around for approximately 1,800 years, that’s around 100 years after the first ‘steam engine’ (The Aeolipile) had been described and most likely invented by the Hero of Alexandria. Print is also a relative newcomer in comparison to strung musical instruments and the first pyramids by over 2,600 years.

Click here, or the image below to see the full size version.

history of print

Credit – www.uprinting.com for original info graphic

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